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ATTENTION:
Executives, politicians,
community leaders, personal
assistants, public relations
specialists or anyone trying to
deal with the news
media.
This media
training ebook will eradicate
any fears you have about
handling a news media
encounter.
How
can I claim that? Well, I've
been there - 20 years in the
news and current affairs
field but now I'm
poacher turned game
keeper and I've
helped thousands of
executives in nine different
countries equip themselves
for a better news media
experience. More on that
later but, right now, enough
about me. It's you we're
interested
in.
Have you had
a media experience where you
felt like you were swimming in
a pool of hungry
sharks? Lots of people
have and they're the ones we
like to
help.
Do
you wish that there was a
fast and easy way for you
to:
Understand how journalists
think and
behave
Learn to
distinguish what's news
and what's not
Avoid
things that you should
never say to a
reporter
Dodge
deadly pitfalls that
trigger negative
headlines
Learn
how to control a crisis
without stressing
out
Employ
interview tactics that
instantly develop a
rapport with you and the
media
Learn
how to create simple press
kits that don't end up in
the newsrooms' trash
bins
Learn
how to write press
releases that the media
adore and, more
importantly, act
upon
If you answered
yes to any of these
questions, then I have
good news for you because
in just minutes from now
you’re going to be
empowered with a new,
breakthrough guide that
shows you, step-by-step,
how to do all of that as
well as teach
you:
How to
avoid mistakes that can
doom your company in an
interview including how to
say ‘no
comment.’
How to effectively write
your company's key message
points and learn how to
employ them to answer
anything the media throws
your
way.
And more! And
once you know all of
this…………….
The
nightmare of dealing with those
media sharks
will
finally be over for
you
I’ll tell you more
about that in a minute but
first let me introduce
myself.
My
name is Graham
Kelly and
I'm a media relations
expert with more than 20
years of global media
training
experience.
Over
the years, I've played a
vital role in training and
providing insight to
thousands of CEOs, senior
managers, community leaders
and government officials in
the US, Canada, New Zealand,
Singapore, UK, Thailand, the
Philippines, and Australia
where I'm based.
In fact, I’ve
written several books to help
people just like you handle the
media with ease. But before I
get into all of that I know
you're probably asking
yourself………..
Why should I trust
you?
I’ve been a
part of the media, I’ve been
around the media, studied the
media, so I know the inner
workings of the media….And I
probably don’t have to tell
you that the very nature
of the news media is to dig up
dirt, uncover corruption, and
draw negative headlines
whenever possible, because
that's what sells newspapers
and increases ratings…..It’s
what people want to read
about…..And
frankly,
it can become a living
nightmare
for you if
you don’t know how to handle
yourself in the
media.
And if you’re
like most people then you’ve
probably already had an
encounter with the media and in
most cases it's not a good
experience. To be
frank,
it’s a little
intimidating.
But the good
news for you today is that with
this new, revolutionary guide
that I’ve developed now there’s
a way for you to overcome any
and all obstacles that the news
media tries to throw your
way.
But not only
that……In this unique guide,
you’ll also learn how to
get inside the minds of
news reporters
and……….
Get
the media to like you,
view you as their friend,
and have you back
whenever situations
arise
You
can download this
extraordinary book right
now by clicking the
button below for the
discounted price of only
US$67.
With the knowledge
and insight you’ll gain from
this one-of-a-kind guide,
when the media show up at
your door step, you'll be
able to take complete
control and handle the
situation in a way that
presents you and/or your
company in a positive
way.
For instance, ask
yourself these questions
right
now.
Do you
know that it's your
interview as well as the
journalist's?
Do you
know that the audience is
the key and the journalist
is merely the conduit
through to
them?
Do you
know that an interview is
a psychological game and
that most reporters play
the 'gotcha'
variety?
Do you
know how to place a
backdrop for television if
you're holding a media
conference (most PR types
get that one
wrong)?
Do you
know how to walk naturally
for the TV or press
cameras so you don't look
stilted?
Do you
know that the internet is
the number one priority
for press reporters to
file
for?
Do
you know
the influence
of websites like
blogs, vlogs, forums and
whistleblower sites on
mainstream
media?
Do you
understand the
miniaturisation and
pervasiveness of today's
journalism (including
citizen) and what
impact that might have on
your
organisation?
The answers to all
those questions, and a lot,
lot more, are contained in
Managing
the Media 3rd
Edition,
the world's first
multi-media media training
guide.
Sounds great
doesn’t it? Well, it is
great. And if you’re in any
kind of position where the
public eye is always around
you, then
here’s………..
Why
communication skills
& knowing how to deal
with the media
matter
A corporate CEO
must be able to speak on
behalf of the company to
clients, customers,
employees, vendors,
analysts, investors, joint
venture partners and
interested members of the
public - a lot of
that communication can occur
through the news
media.
That's
why the
one most common trait shared
by true leaders that you
must posses is the ability
to communicate well to the
media. In fact,
this book will make you a
better communicator
generally, not just via the
media. I've had many, many
participants in our media
training workshops tell us
that we should call the
sessions Communications
Training, not Media
Training - and the book
is entirely based on the
material we use in our
workshops.
But there's more
to it than just speaking
well.
And in this
revolutionary guide that I’ve
been telling you about, you'll
learn:
A
systematic approach to
developing and
delivering memorable
messages to the media if
you’re ever called to do
so
Strategies to help reduce
your nervousness whenever
you’re dealing with the
media
Tips and
guidelines for looking
your best on camera (and
these days, that can
involve press, TV and
internet)
A
successful approach to
answering tough
questions
Tips on
dealing with ANY interview
situation
You’ll learn all
of that and more once you
say yes to
my………………..
Media
Training
E-book
You
can download this truly
innovative book
right now by clicking the
button below for not
US$97 but
the discounted price of
only
US$67.
Managing the Media 3rd
Edition is
the industry’s No. 1 source to
helping people like you
understand and deal with the
media in a positive way. This
unique e-book is a compilation
of my experiences that
addresses all aspects of
dealing with the media.....from
articulating and forming your
media message to appearing like
a zombie on camera and
correcting the
problem.
This powerful
resource provides you with
multi-media options to learn
from, such as video, audio,
scans, weblinks, and photos
to reinforce the training
points inside this powerful
e-book.
And unlike many
guides and media training
programs out there,
Managing the
Media is the
only one that’s specifically
designed to provide you with
complete training and takes
you step-by-step to tapping
into the minds of the media,
so you know how they think,
what they think and how to
make it all work to your
advantage.
Here’s
a sneak-peek
at the
chapters
inside
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Chapter
1
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Some
Media
Examples
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Chapter
2
Chapter
3
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Who
Are You
Dealing
With?
So
How Do You
Deal With
Them?
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Chapter
4
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The
Press
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Chapter
5
|
Television
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Chapter
6
|
Radio
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Chapter
7
|
New
Media
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Chapter
8
|
Some
Golden
Rules
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Chapter
9
|
The
Media
Conference
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Chapter
10
|
Staging
Media
Events
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Chapter
11
|
General
Pointers
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Chapter
12
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Common
Queries
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Chapter
13
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Media
Training
Workshops
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And that’s just
the tip of the
iceberg!
Once you
apply the secrets revealed in
this powerful e-book,
you’ll:
Stop
worrying and agonizing
over what journalists are
going to ask
you
Stop
worrying about being taken
'out of
context'
Know
where & how to look
during a TV
interview
Know
exactly how to get your
points
across
Know how
to be fully prepared and
ready for the interview
with the
media
Be able
to get your main point
across in only a few
seconds if you're asked to
do so at the end of an
interview
In fact,
be able to get that point
across even if you're not
asked
to
Know how
to safeguard your career
by ensuring your personal
views are not aired if
they are different from
your organization's
policy
Uncover
clever ways to make a
positive spin if you can't
answer the question posed
to
you
Simply
put…………..Once you say yes to
this media training e-book
there’s virtually no way for
the media to take advantage
of you
again!
But you don’t
have to take my word for
it………………..
Just
read what people across
the globe are saying
about the media training
provided by this
author
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TESTIMONIALS
"Interesting
and informative
- provided good
strategies and
very good
processes, ie.
info before
practice. Liked
the personal
approach"
Ken
McCallum,
President,
Torquay Golf
Club,
Torquay
"10/10"
Damien
Waller, CEO,
iSelect,
Melbourne
"Excellent
training.
Followup and
rehearsal is
important."
Tony Murphy,
Development
Director,
Transurban,
Melbourne
"Can
assist with
media contact,
business
analysts,
presentations
etc. Great
knowledge and
advice on
techniques
around managing
media
communications.
A very good
session -
relaxed and
very
informative."
John
Waugh, Manager
Finance &
Business
Systems,
BlueScope Steel
Westernport,
Melbourne
Business
School, Mount
Eliza
"It
really has
prepared me for
the worst and
identified my
many
weaknesses.
Great training
as it was very
visual with the
practical
element as
well."
Mayor
Elizabeth
Nealy, City of
Whittlesea,
South
Morang
"Outstanding
- excellent
material and it
was great to
have the three
of you there to
offer your
perspectives.
The interview
experiences on
tape and your
interview
analyses were
particularly
valuable."
Brett Parris,
Senior Economic
Adviser, World
Vision
Australia,
Melbourne
"Quality
was excellent -
all involved
had extensive
experience and
knew their
stuff. The
checklist
take-away is
good."
Craig
Little, Media
& Community
Relations,
CityLink/Transurban,
Melbourne,
"Excellent
- very
experienced
training. Clear
but
comprehensive
notes. Great to
have an element
of practicality
in which we can
put to use what
we've learnt.
Thanks for a
great
session!"
Ebony Fisher,
Stakeholder
Liaison &
Communications,
Abi
Group/Transurban,
Melbourne
"Excellent
- great
refresher but
learnt a
lot"
Dr Stephen
Judd, Chief
Executive,
Hammond
Care
Sydney,
NSW,
Australia
"This
is an area that
I fear and I
found the
training
confronting but
excellent for
facing and
dealing with
the fear.
Brilliant
training! Well
presented.
Information was
relevant and
current."
Julie
Walker,
Childcare
Operations
Manager, WPC
Childcare,
Woodend,
Victoria,
Australia
"Very
good training
with lots of
good,
up-to-date
examples.
Should have
done it 10
years ago.
Essential
requirement for
any senior or
executive
manager."
Peter
Albert, General
Manager LXML
(Oxiana
Ltd),
Sepon
Copper/Gold
Mine,
Laos
"It
was called
'media
training' but I
felt the real
relevancy for
me is in
handling being
'interviewed'
at any time in
my day to day
job with work
colleagues. It
really is a
good
communication
training
program. The
use of
multi-media
tools was
excellent and
the apparent
knowledge and
media
background of
the presenters
certainly gave
high
quality."
Greg
Scrimgeour,
Information
Technology,
BHP
Billiton
Cannington,
Australia
"I
learned/acquired
a good number
of pointers
which will
guide me
through
especially when
facing people
from all walks
of life and, to
some extent,
difficult
people."
Sol Mari
Sato, Research
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